2013 Aprilia Dorsoduro 750 Abs (2014) on 2040-motos

Aprilia Dorsoduro 750 ABS tech info

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Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Paris Hilton’s Race Team Might Actually Be Good

When news first emerged that Paris Hilton was getting into the Grand Prix racing business, the response from fans of the motorcycle racing ranged from utter disdain to hope that the celebutante’s involvement would raise the profile of the sport. Whether you dread the image of a sparkly pink carbon fiber fairing or welcome any infusion of funding and support for racing, the one thought that may not have crossed your mind was “what if the team turns out to be pretty good?” Based on the results of a recent 125cc Grand Prix pre-season test, that might be the case. Maverick Viñales of the SuperMartxe VIP by Paris Hilton team had the second fastest laptime from the three-day test at Spain’s Valencia circuit, just 0.1 seconds behind the leader Nico Terol of Bancaja Aspar.

Aprilia SR Max Touring Scooter Unveiled

Aprilia has unveiled a new touring scooter, the Aprilia SR Max, available in 125cc and 300cc configurations. Okay, perhaps “new” isn’t the right word for it, as the SR Max is a rebadged version of the Nexus from Aprilia’s Piaggo Group stablemate, Gilera. It’s also not clear if Aprilia will import the SR Max to North America, but the scooter is more likely to pop up here, where Aprilia already offers the SR 50 scooter, with its new name, than it would as a Gilera.