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Moto blog

Colin Edwards Announces Retirement At End Of Season

Colin Edwards has announced he will retire at the conclusion of the 2014 MotoGP season. The announcement came during the pre-event press conference ahead of this weekend’s Austin MotoGP race — Edwards’ home round. The two-time World Superbike champion cited a lack of progress from winter testing as one reason for the decision.

Piaggio Reports Q2 2013 Results

The Piaggio Group reported a 12.1% decrease in net sales over the opening six months of 2013, the company’s worst first half showing since 2004. Net sales totaled 671.5 million euros (US$891.9 million) over the first six months, compared to 764.1 million euros reported in the same period of 2012. Piaggio still earned a net profit of 25 million euros (US$33.2 million ) in the first half, but that’s a 26.1% drop from last year’s 33.8 million euros.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.