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Moto blog

Save And Ride Sales Event For Select Aprilia, Moto Guzzi, Piaggio, And Vespa Models

During the Save and Ride sales event, from now until February 28, participating Aprilia, Moto Guzzi, Piaggio, and Vespa dealerships are offering savings of up to $1500 on select new, unused, untitled, 2013 and previous model years. See the list below for eligible models. Aprilia Save & Ride Models Shiver 750: savings of $1500 off MSRP of $9,499 RSV4 R APRC ABS: savings of $1000 off MSRP of $14,999 Tuono V4 R: savings of $1000 off MSRP of $13,999 Moto Guzzi Save & Ride Models Norge GT 8V: savings of $1300 off MSRP of $16,290 V7 Special: savings of $1200 off MSRP of $9,190 Stelvio NTX ABS: savings of $1000 off MSRP of $15,990 Piaggio and Vespa Save & Ride Models Piaggio BV 350: savings of $700 off MSRP of $5,699 Vespa LX 150: savings of $500 off MSRP of $4,599 Vespa S 150: savings of $500 off MSRP of $4,499 Vespa LX 50: savings of $300 off MSRP of $3,399 Vespa S 50: savings of $300 off MSRP of $3,299 Piaggio Typhoon 125: savings of $300 off MSRP of $2,699 Piaggio Typhoon 50: savings of $300 off MSRP of $1,899 In addition, all four brands are offering special financing rates of 0.9% for 36 months or 3.9% for 60 months to qualified buyers.

Piaggio Multimedia Platform iPhone Connectivity Announced for Piaggio X10 Maxi-Scooter

Piaggio announced a new iPhone connectivity system set to debut on its new X10 maxi-scooter. The Piaggio Multimedia Platform (PMP) will be available as a kit for the 125cc, 350cc and 500cc versions of the Piaggio X10, and eventually may be introduced to other models in the Piaggio Group (which would include the brands Aprilia, Moto Guzzi and Vespa.) Designed by Re:Lab, the PMP system  turns an iPhone into an onboard computer and secondary display. The kit mounts the iPhone over the Piaggio insignia on the center of the X10′s handlebar which, from the rider’s perspective, puts it just below the scooter’s standard instruments.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.