2013 Bmw K1300 S 30 Years K Models Edition on 2040-motos

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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

BMW to Partner with India’s TVS Motor Company

BMW is getting closer to signing a partnership agreement with India’s TVS Motor Company. The partnership, expected to be finalized before the end of March, would see TVS receive access to BMW technology while the German manufacturer would increase its footprint in the world’s second most-populated nation. TVS is one of India’s largest manufacturers but it has recently slipped to fourth from third behind Hero MotoCorp, Bajaj Auto and Honda.

BMW Bounces Back with Record August Sales

When BMW released its second quarter report last month, the company reported a 4.2% decrease in BMW and Husqvarna motorcycle sales due mainly to a struggling European economy. The economic woes persist but BMW appears to be recovering, reporting a new sales record for the month of August. BMW reports sales of 7,400 motorcycles and scooters in August 2012, a company record for the month and an 11.3% increase from the 6,646 units sold in August 2011 and 14.7% more than the 6,405 units sold in August 2010.