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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

2014 BMW F800GS Adventure Announced

BMW has announced a new Adventure version of the F800GS, providing a more off-road-oriented version of the middleweight dual-sport. BMW has offered an Adventure version of the R1200GS for a while now but this is the first time BMW has done the same for one of its smaller GS models. Like the base F800GS, the Adventure version is powered by a liquid-cooled 798cc four-valve parallel-twin engine.

Shoei Neotec now in UK dealers

SHOEI'S new Neoteh is now available in UK dealers. The new helmet, which is aimed directly at Schuberth and BMW's offerings, is priced at £470 and is Shoei's first helmet with a built-in drop-down sun visor. Here's what Feridax (Shoei's UK importer) have to say about it: The New Shoei NEOTEC – Fact File: See clearly in safety – Shoei’s first built-in, drop-down sun visor boasts additional space within the shell with no compromise of safety in the front  absorption layer.