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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

BMW Reports Q3 2011 Results

The BMW Group reported a 14.8% increase in motorcycle revenue and a 6.5% increase in unit sales during the quarter ended Sept. 30, 2011. The German manufacturer sold 28,862 units over the quarter, including 26,312 BMW-branded motorcycles and 2,550 units from its Husqvarna subsidiary.

Odwarka Replaces Blesse as VP of BMW Motorrad USA

Former Husqvarna President Kris Odwarka has been appointed the new vice president of BMW Motorrad USA, taking over from Hans Blesse who is leaving the position to head the BMW Group’s Canadian subsidiary. Odwarka (pictured on the left, above) will be in charge of BMW motorcycle sales and marketing in the U.S. starting on June 1.