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BMW Launches New National Television Ad Campaign – Video

BMW Motorrad USA has launched a new national ad campaign, its first in the U.S., according to the company, in over 20 years. The new ad campaign – “Feed Your Restless” – begins today, March 1, and will run more than 1,500 times through June on Velocity, Speed, Fuel TV, the Sportsman Channel, ESPN, ESPNews, the Discovery Channel, the History Channel, and the National Geographic Channel. BMW has produced four commercials for the campaign, three that will run nationally and a fourth for dealers to use for their local markets.

Isle of Man TT 2014: Dainese Superbike TT Results

Michael Dunlop won a historic Dainese Superbike race to kick off the 2014 Isle of Man TT week. Riding the S1000RR, Dunlop secured BMW its first win on the Isle of Man since Georg Meier won on a Type 255 Kompressor in 1939. After catching early leader James Hillier of the Quattro Plant Kawasaki team on the opening lap, Dunlop continued to set an impressive first lap time of 17:11.107, which translates to a record average speed of 131.730 mph on the 37.73-mile Mountain Course.

EICMA 2008: First Impressions

I have had a little walk around checking out the preparations for the show. I haven’t seen anything that I haven’t already seen or heard about previously, but here’s a selection from three of the halls. Yamaha are the only manufacturer to use an industrial crane to place some of its bikes up on high rise stands.