2009 Buell Firebolt on 2040-motos

Moto blog

Larry Pegram To Race EBR 1190RX In 2014 AMA Superbike

Larry Pegram and Erik Buell Racing will be partnering up in 2014 to race an EBR 1190RX in AMA Superbike. This will be Pegram’s third different OEM in as many years, as he rode a Yamaha last year, BMW before that and Ducati in 2011. Supporting Pegram will be his long-time title sponsor, Foremost Insurance Group, along with EBR sponsors AMSOIL and Hero MotoCorp.

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.

Erik Buell Featured on Entrepreneur.com

Entrepreneur.com, the web presence of Entrepreneur magazine, has a feature article on Erik Buell and his Erik Buell Racing (EBR) company. While the article reveals some lack of knowledge of the two-wheeled world by overusing the term “crotch rocket” as the generic description for sportbikes, this is forgivable considering it’s coming from a publication specializing in small businesses and, well, entrepreneurs, and not motorcycles. The article otherwise does a good job of giving a brief but broad synopsis of Buell and the triumphs and tragedies encountered with BMC (Buell Motorcycle Company) — it’s a good primer on Buell if you’re not fully up to speed on Buell’s life in motorcycles.