2014 Ducati Multistrada Pikes Peak on 2040-motos

Moto blog

Ducati Partners with Xerox [video]

The unlikely duo has teamed up and are working on a new global ad campaign.  The commercials demonstrate how Xerox has taken Ducati’s business processes to another level of performance within the office.  There are two commercials after the jump to check out, enjoy! Get the Flash Player to see this player. Get the Flash Player to see this player.

Looking after number 1

There was a time when a rider’s number indicated his position from the previous season, with the ultimate accolade being the number 1 emblazoned on the front of the champion's bike. The rise of branding in MotoGP and a rider wanting to market themselves, born from Barry Sheene and his retention of no.7, saw riders decide against displaying their finish from the year before. Rossi, who on winning his numerous championships, stuck with his famous #46 in defence of his titles, instead of stamping a great number 1 on his bikes.

Ducati Multistrada Sets Pikes Peak Record

Carlin Dunne set a new course record for motorcycles in Ducati’s second consecutive Pikes Peak International Hill Climb victory. Riding the Ducati Multistrada 1200, Dunne completed the 12.42 mile course in 11:11.32 for the win in the 1205 class for 900cc and larger Twin cylinder machines. Dunne’s time was also 34 seconds faster than the winning time set by Greg Tracy on the Ducati Multistrada in the 2010 race.