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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Salutes the Military [video]

Harley is giving you a chance to pay your respects and support our military, it doesn’t hurt that they are giving away a Harley-Davidson motorcycle which will be personally delivered by Marisa Miller and a trip to Las Vegas to see UFC 108. Details and a promotional video after the jump. Its as easy as 1, 2, 3.  The first step is pick a postcard on the Harley site, make your statement of thanks and submit for all to see.  There are also some cool retro calendars available featuring Marisa Miller but will only be available to active military and veterans starting November 11th, there are posters and postcards available for everyone starting November 1st.

Harley-Davidson Reports Q1 2014 Sales Results

Harley-Davidson kicked off its 2014 fiscal year with a first quarter net income of $265.9 million, an 18.1% increase from the profit reported in the same period of 2013. Consumers purchased 57,415 new Harley-Davidson motorcycles worldwide in the first quarter, up 5.8% from the 54,254 units sold in Q1 2013. U.S.