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Q1 2013 US Motorcycle Sales Results – Sales Down 14.7% from 2011

U.S. motorcycle sales were down 14.7% over the first quarter compared to the same period last year, reports the Motorcycle Industry Council. The industry group, which collected data from 20 reporting manufacturers, says American consumers bought 93,375 motorcycles and scooters in the first three months of 2013, down from the 109,425 vehicles purchased in the same period of 2012.

Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Marisa Miller and Harley-Davidson Team-Up Again [video]

After recently being named the “Sexiest Woman on Earth” by FHM magazine, Marisa Miller steps up to the plate once again for Harley-Davidson to help promote the “Start Something” contest.  The grand prize is a Harley-Davidson motorcycle of your choice, meet Marisa and go on the ultimate guys road trip with three of your friends. Check out more photos of Marisa and a behind the scenes video that was shot during the photo shoot after the jump. Get the Flash Player to see this player.