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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson-Powered Toyota Prius for Sale on eBay

“If you are the type to whine about undisclosed damage after the completion of the sale, don’t friggin’ bid on this. While the title and the donor car itself are 100% clean and (despite appearances) there’s no previous accident for this car, consider it a total POS. That about sums it up.” Not exactly a ringing endorsement for a used car, but that’s the description left by the owner of a 2008 Toyota Prius equipped with a Harley-Davidson Sportster engine.

Harley-Davidson MotorClothes Releases New Jacket And Helmet

Harley-Davidson has teamed with French helmet maker, Shark, to introduce a new modular helmet to the Harley-Davidson MotorClothes collection. Elsewhere, H-D also introduces a three-season riding jacket. See the press releases below for more information.