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Sturgis Buffalo Chip Student Build Challenge Will Use 2014 Harley-Davidson Street Glide

Next year’s Sturgis Buffalo Chip will once again feature the Student Build Challenge. The bike build project is a collaboration between the Sturgis Buffalo Chip, Sturgis Brown High School, Black Hills Harley-Davidson, Terry Components, Dakota V-Twin and a large group of industry-leading parts sponsors. The program provides the opportunity for Sturgis Brown High School students to learn from leading motorcycle industry professionals in order to create a one-of-a-kind custom motorcycle from a stock Harley-Davidson.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2014 Harley-Davidson Sportsters Receive ABS and Keyless Security Options

Harley-Davidson revealed a five-model Sportster lineup for 2014 with some minor updates including new options for ABS and the H-D Smart Security System. The 2014 Sportster line consists of the 883cc SuperLow and Iron 883 and the 1200cc Forty-Eight, Seventy-Two and 1200 Custom. All five models received new brakes, with larger 300mm front rotors replacing the old 292mm discs.