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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Ultimate Learn-to-Ride Contest for Women

Harley-Davidson announced a new contest for women looking to get started into riding motorcycles. The “Ultimate Learn-to-Ride” Experience will award four women with a prize package including a new Harley-Davidson Sportster personally designed through the H-D1 Factory Customization program, $1,000 in Harley-Davidson apparel and a trip for two to Milwaukee to take the Harley-Davidson Riders Edge rider course. To enter, visit www.h-d.com/mytime and fill out the form.

2012 Harley-Davidson Seventy-Two Revealed in CARB Documents; Softail Slim Bobber Also Rumored

Harley-Davidson will introduce a new 1200cc Sportster model  released by the California Air Resources Board. The new 2012 Harley-Davidson Seventy-Two is expected to be announced at the company’s winter dealer meeting next month, and it may not be alone. Newly released documents from the CARB reveal the Harley-Davidson Seventy-Two among the company’s 1200cc Sportster offerings alongside the Forty-Eight, 1200 Custom and Nightster.