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Harley-Davidson Reports Q3 2012 Results

Harley-Davidson reported a profit of $134.0 million dollars over the third quarter of 2012. That represents a 27% decrease from the net profit of $183.6 million reported over the same quarter of 2011, but the drop was an expected result from a planned decrease in third quarter shipments as Harley-Davidson adopts an Enterprise Resource Planning (ERP) manufacturing system at its York, Pa., factory. The Milwaukee company shipped 52,793 motorcycles in the three months ended Sept.

A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.

Small-Displacement Class Considered for 2015 AMA Pro Racing Season

More and more manufacturers are entering the small-displacement sportbike market and AMA Pro Racing has taken notice, opening the possibility of adding a new racing class representing the growing segment. With plans to consolidate the Daytona Sportbike and Supersport classes and the Vance & Hines Harley-Davidson series signed through 2015, a spot will open up on race weekends for another racing class to support the premier Superbike Championship. The logical choice is to introduce a new small-displacement class.