2003 Harley Davidson Supercharged F150 on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

EBR Nation Part 3: Made In America

Erik Buell Racing has released the third episode of its series about the new 1190RS sportbike. The latest episode focuses on the company’s “Made in America” philosophy, with its goal of producing a high-performance superbike in the U.S.A. As Erik Buell, racer Geoff May and designer Tony Stefanelli discuss the themes of innovation and freedom, we can’t help but wonder however whether they’re talking about American ideals, or about being out from Harley-Davidson’s umbrella.

Motorcycle Ride for Diabetes

Photograph by: Roy Antal, Leader-Post By and large, motorcyclists are some of the most generous citizens in the world. Riding events all over the world bring in untold millions of dollars for numerous worthy charities. Keeping with this theme, one hardy Canadian rider is braving the Great White North’s frigid winter temperatures by riding his Harley coast to coast to raise awareness for diabetes, a disease that has seen a rapid explosion of new afflictions.