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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Harley-Davdison Museum Opens Tsunami Motorcycle Exhibit

From Miyagi Prefecture in Japan to Graham Island in British Columbia, Canada, to Milwaukee, Wis., the motorcycle tossed across the Pacific Ocean by the 2011 Japanese tsunami has landed at the Harley-Davidson Museum. The 2004 Harley-Davidson Softail Night Train owned by earthquake and tsunami survivor Ikuo Yokoyama is now on display at the museum as a memorial to those affected by the March 2011 tsunami. The motorcycle will be preserved in the condition it was in when Canadian beachcomber Peter Mark found it inside a cargo box that washed up on Graham Island in May.

Harley-Davidson Ultimate Learn-to-Ride Contest for Women

Harley-Davidson announced a new contest for women looking to get started into riding motorcycles. The “Ultimate Learn-to-Ride” Experience will award four women with a prize package including a new Harley-Davidson Sportster personally designed through the H-D1 Factory Customization program, $1,000 in Harley-Davidson apparel and a trip for two to Milwaukee to take the Harley-Davidson Riders Edge rider course. To enter, visit www.h-d.com/mytime and fill out the form.