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Fundraising Harley Prints By 8-year-old MDA Ambassador On Sale

MDA Ambassador Reagan Imhoff wanted the artwork she created with Harley-Davidson designer Mathew Hintz to “raise a lot of money for MDA so we can have more scientists to make medicines.” The original drawing of a purple Harley-Davidson Softail Breakout motorcycle brought in $3500 on August 31 at the MDA auction during the 110th Anniversary Celebration. The pair hopes to raise even more with sales of the limited edition, signed prints, available through www.HintzStudios.com. “I’m happy our artwork raised some money, and hope we sell all of the prints!” said Reagan, who has Spinal Muscular Atrophy, a painful neuromuscular disease.

2013 Harley-Davidson Breakout Unveiled at Daytona Bike Week

In a rare move, Harley-Davidson has unveiled a base version of its Breakout months after first launching the exclusive Custom Vehicle Operations version. Presented at the 2013 Daytona Bike Week, the 2013 Harley-Davidson Breakout offers a similar low and muscular profile as the CVO version but at prices starting at $17,899 compared to the premium model’s $26,999 price point. Tom Roderick reviewed the 2013 Harley-Davidson CVO Breakout last August, saying it “continues the tradition of exclusivity, performance and style customers have come to expect from Harley-Davidson’s Custom Vehicle Operations.” But take away the premium CVO features and what do you have?

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.