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Mopar to Sponsor Canadian Superbike Championship

Chrysler’s parts and accessories brand Mopar has signed on to be the title sponsor for the 2012 Canadian Superbike Championship. Mopar replaces Parts Canada which recently ended a 22-year partnership with CSBK over controversial comments made by the series organizer on an Internet forum. The seven-round CSBK series includes separate pro and amateur Superbike and Sportbike classes, as well as a Harley-Davidson XR1200 Cup and a new spec series for young riders featuring the Honda CBR250R.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2014 Harley-Davidson Fat Bob Receives Dark Custom Makeover

The Harley-Davidson Fat Bob is returning for 2014 with a new blacked-out look as the latest model to get H-D’s Dark Custom look. The new, darker Fat Bob features a number of blacked-out components including the powertrain and air cleaner cover, rear shock covers, triple clamps, headlight trim, console and battery box cover. The machined aluminum slotted disc wheels have also been received a black powdercoated finish as well as a laser-ingraved Harley-Davidson logo and rim stripe.