2005 Harley-davidson Road King Custom Cruiser on 2040-motos

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When in Rome for Harley’s 110th

In addition to all the other goings-on scheduled for Harley-Davidson’s 110th celebration in Rome, Italy, Pirelli and LowRide magazine are teaming up to bring Italian Motor Company enthusiasts even more. During the June 13-16 celebration Pirelli is setting up shop at Lido di Ostia, transforming the Rome Nautical Club in to the Pirelli Clubhouse for this occasion. Guests at the Pirelli Clubhouse can attend tattooing sessions, where images created by Fashion Tattoo Studio will be imprinted on a range of tires. For those who want to try the thrills of driving a racing car through iconic racetracks around the world, the Formula 1 simulator will be available throughout the four-day celebration. Also on show is the new summer collection of Pzero clothing.  Pirelli technicians will hold product workshops illustrating the importance of tires on custom motorcycles.

Third Annual ‘The MEET’ at ACM

More than 2,000 attendees visited America’s Car Museum for its 3rd annual Vintage Motorcycle Festival ‘The MEET’ last weekend in Tacoma, Washington, where over 300 motorcycles and scooters were showcased on the Haub Family Field at LeMay. The event drew pre-1981 motorcycles and scooters from the U.S. and Canada, including an antique motorcycle display, swap meet, cruise-in and a 78-mile roundtrip tour from ACM’s Anderson Plaza to Mt. Rainier.

Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.