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2010 Sportster Forty-Eight [video]

Watching the promo videos that Harley-Davidson puts out does get me pumped.  Harley does however really seem to reinforce the stereotype of a typical Harley rider, I’m not sure if I am cool enough but the new Sportster Forty-Eight looks great!  Harley could use some positive feedback after they announced their Q4 results… Get the Flash Player to see this player. The 2010 Harley-Davidson Forty-Eight retails for $10,499 for the black version, $10,789 for the silver or orange. Click here for more info.

Harley-Davidson Confirms Project Livewire Will Appear In Avengers Movie

From the “Unless-You’ve-Been-Living-Under-A-Rock” department comes Harley-Davidson’s announcement today at the San Diego Comic-Con, that H-D’s first electric motorcycle, the Livewire, will indeed be used in Marvel’s Avengers: Age of Ultron movie as the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film. Of course, if you’ve been following Motorcycle.com for a while you’ll have known this already, as we brought you the scoop about Livewire.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.