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AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.

Keanu Reeves Starts Arch Motorcycle Company – Production to Begin in 2013

Actor Keanu Reeves is getting into the motorcycle business, starting up the Arch Motorcycle Company with Gard Hollinger of L.A. County Choprods. The new company will build motorcycles based on the KR GT-1 prototype pictured above, with production set to begin in 2013.

Calling all Harley-owning, Olympus-toting shopaholics

GOOD LORD: where will it ever end?Harley-Davidson and Olympus cameras have launched a range of branded leather bags, specifically for use with Olympus cameras. The cases come replete with 'silver studs, buckles, chains and the iconic Harley-Davidson motorcycle brand in four distinct styles,' says Olympus.The camera company continues: 'Whether you’re a two-wheeled novice, a seasoned road warrior or just enjoy the look, the new Harley-Davidson accessory cases are for you.'Mmmmm.The limited-edition leather accessory bags will be available in February 2010.Wonder if the cost of the new leather pouches will be Harley-Davidson inspired, too?