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A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.

Best Western Debuts Global Partnership with Harley-Davidson at 110th Anniversary Event in Rome

Best Western International debuted its new global partnership with Harley-Davidson in style at Harley’s 110th Celebration in Rome. The 67-year-old hotel company presented hundreds of thousands of attendees with its “Motorcycle-Friendly Hotel” program as part of a four-day celebration at the famous Port of Ostia. Riders in the US, Canada and Mexico already know Best Western is the hotel of choice for real moto-travelers.

Harley-Davidson Museum Announces Black Leather Jacket Exhibit

The Harley-Davidson Museum is opening a new exhibit dedicated to an iconic piece of motorcycle culture: the black leather jacket. The “Worn to be Wild: The Black Leather Jacket“  exhibit will showcase the ubiquitous article from many riders’ wardrobe.The exhibit includes over 100 artifacts including jackets designed by fashion houses such as Jean Paul Gaultier and Gianni Versace, as well as jackets worn by celebrities such as Elvis Presley. “The leather jacket symbolizes different things for each person who wears it, whether they are a motorcyclist, celebrity or a top designer,” says Bill Davidson, vice president of the Harley-Davidson Museum.