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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Harley-Davidson Announces Limited Edition 110th Anniversary Models

In 2013 Harley-Davidson will celebrate an amazing 110-year run as a motorcycle manufacturer. In honor of this, Harley has announced that seven of its standard models will receive special 110th anniversary badging, and have a limited production run. In addition to these seven, three of the four 2013 CVO models we recently reviewed are available with optional 110th Anniversary badging and color schemes.

Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.