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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2013 Harley-Davidson Breakout Unveiled at Daytona Bike Week

In a rare move, Harley-Davidson has unveiled a base version of its Breakout months after first launching the exclusive Custom Vehicle Operations version. Presented at the 2013 Daytona Bike Week, the 2013 Harley-Davidson Breakout offers a similar low and muscular profile as the CVO version but at prices starting at $17,899 compared to the premium model’s $26,999 price point. Tom Roderick reviewed the 2013 Harley-Davidson CVO Breakout last August, saying it “continues the tradition of exclusivity, performance and style customers have come to expect from Harley-Davidson’s Custom Vehicle Operations.” But take away the premium CVO features and what do you have?

Harley-Davidson Breakout Recall Caused by Fuel Tank Angle

An official recall announcement by the National Highway Traffic Safety Administration sheds some light on the cause of a recall campaign on 2013-2014 Harley-Davidson Breakout and CVO Breakout models. We wrote about the recall last week, after campaigns were initiated in Canada and Australia to address a problem with the fuel sensors not properly reading the correct volume of fuel. We now know the problem is caused by the angle of the fuel tank.