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Marisa Miller and Harley-Davidson Team-Up Again [video]

After recently being named the “Sexiest Woman on Earth” by FHM magazine, Marisa Miller steps up to the plate once again for Harley-Davidson to help promote the “Start Something” contest.  The grand prize is a Harley-Davidson motorcycle of your choice, meet Marisa and go on the ultimate guys road trip with three of your friends. Check out more photos of Marisa and a behind the scenes video that was shot during the photo shoot after the jump. Get the Flash Player to see this player.

Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.