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2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2014 Harley-Davidson CVO Lineup Revealed

Harley-Davidson revealed four models in its limited-production 2014 Custom Vehicle Operations. The CVO Breakout introduced last year is back for 2014, and this time it is joined by the all-new CVO Softail Deluxe (pictured above) and the CVO Road King and CVO Limited touring models which also received elements of Harley-Davidson’s new Project Rushmore initiative. All four CVO models get exclusive components and paint treatments not available on other Harley-Davidson models, as well as a number of accessories from the company’s catalog.