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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Opens Latin America Office in Miami

Harley-Davidson opened a new regional headquarters in Miami, Fla., to house the company’s Latin America operations. The new Harley-Davidson Latin America headquarters supports the Motor Company’s subsidiaries in Brazil, Mexico and other countries in Central and South America. Harley-Davidson projects international sales to exceed 40% of the company’s revenue by 2014 with the Latin America office a prime area of growth.

Shelved Harley-Davidson Penster Tilting Trike Prototypes Revealed

The Harley-Davidson Museum has pulled the covers off discarded prototypes of a leaning three-wheeled motorcycle developed by The Motor Company. Harley-Davidson commissioned automobile hot rodding legend John Buttera to build the original prototype (pictured above) in 1998. Codenamed the “Penster”, the Trike looks like it could have been an earlier version of the Can-Am Spyder, but it had a tilting front end similar to the Piaggio MP3.