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Want to Buy the Pope’s Harley?

In February, Bohnams auction house in Paris will allow both the Catholic and the Harley faithful to bid on a Harley-Davidson Dyna Super Glide owned by none other than Pope Francis, himself. Given to the Pope last year as part of the Harley-Davidson 110th anniversary celebration, the bike was unlikely to become the Popecycle because of the security required to protect the pontiff. The Pope donated the Dyna to the Roman Catholic charity Caritas Roma but not before signing the tank with “Francesco” at a special ceremony at the Vatican last November.

Expensive pleasure: the cost of the electric Harley-Davidson LiveWire announced

The first "electric train" from Milwaukee - this time for real! - will appear on the New World market in August and is expected to be one of the most expensive models in the corporate palette. Nearly thirty thousand dollars ($29,799) is the minimum price for a Harley-Davidson LiveWire.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.