2010 Harley-davidson Street Glide (aurora, Co) on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

A Seattle Seahawks-Themed Motorcycle. Why? Because Football. And Charity.

With the return of football season upon us (that’s American football for our international readers), we thought it best to feature, what else, but a motorcycle. In this particular case, it’s a Seattle Seahawks-themed custom based on a 2005 Harley-Davidson Road King, the same year the Hawks made it to the Super Bowl. The man behind the custom, award-winning bike builder and Seattle resident, Keith Wong, was approached by Patrick ‘PT’ Town, the founder and executive director of Union Ride & Charity Rally - a charity event to raise money for several non-profits including Northwest Harvest, A.N.E.W., Helmets to Hardhats and the Awareness, Education and Prevention of Traumatic Brain Injury (TBI) in Youth Football.

NHTSA Launches Recall Look-up by VIN Tool

The U.S. Department of Transportation and the National Highway Traffic Safety Administration have launched a new free online tool that should make it easier for consumers to inspect their vehicles’ safety recall histories. The new search tool, available at http://www.safercar.gov/vinlookup, allows people to look for recall campaigns by entering Vehicle Identification Numbers.