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When in Rome for Harley’s 110th

In addition to all the other goings-on scheduled for Harley-Davidson’s 110th celebration in Rome, Italy, Pirelli and LowRide magazine are teaming up to bring Italian Motor Company enthusiasts even more. During the June 13-16 celebration Pirelli is setting up shop at Lido di Ostia, transforming the Rome Nautical Club in to the Pirelli Clubhouse for this occasion. Guests at the Pirelli Clubhouse can attend tattooing sessions, where images created by Fashion Tattoo Studio will be imprinted on a range of tires. For those who want to try the thrills of driving a racing car through iconic racetracks around the world, the Formula 1 simulator will be available throughout the four-day celebration. Also on show is the new summer collection of Pzero clothing.  Pirelli technicians will hold product workshops illustrating the importance of tires on custom motorcycles.

Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Harley-Davidson Sells Test Track to Chrysler

Harley-Davidson has sold its 531-acre private test track in Florida to the Chrysler Group for $7 million. The property, located off of Interstate 75 in Naples, Fla., includes six miles of track including a 2.1-mile straightaway and several buildings. The track was originally built for Ford, with construction completed in 1992.