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Metzeler Me888 Marathon Ultra Introduced At V-Twin Expo

    At V-Twin Expo in Cincinnati this past weekend, Metzeler released the ME888 Marathon Ultra, a high-mileage tire with increased wet and dry performance intended of complement the top-selling ME880 Marathon. Also known as the Triple 8, the ME888 Marathon Ultra features newly processed compounds, updated structure and an innovative tread pattern, resulting in increased mileage while maintaining stability, handling, traction and safety in wet conditions. “We fine-tuned all the features that made the ME880 such a success, and then focused on significant mileage improvement,” Chris Wall, Metzeler Director of Marketing and Key Accounts, said.

Best Western Holds Photo Contest for Motorcyclists

Best Western is holding a new contest for motorcyclists to celebrate its 65th anniversary and the launch of its three types of hotels. The Best Western Ride Rewards Photo Contest is open to motorcycle riders and runs until July 15. To enter, riders must submit photos of their motorcycles in front of a Best Western sign from the chain’s 2,200 North American locations to the Best Western Facebook page.

Brammo Hires Ex-Harley-Davidson Dealer Development Director

Brammo has hired former Harley-Davidson dealer development director Jim Marcolina to develop the electric motorcycle maker’s North American dealer network. Marcolina was director of dealer development and dealer relations at Harley-Davidson after joining the Motor Company as a district sales manager. Brammo will rely on Marcolina’s experience working with Harley-Davidson’s dealer network to help establish its own fledgling network.