2012 Harley-davidson Softail Deluxe Flstni on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Leave Your Mark with H-D’s 110th Anniversary Logo Builder

Excitement is building for Harley-Davidson’s 110th Anniversary celebration. In fact, events are already happening worldwide, and starting soon in places like Goa, India and Auckland, New Zealand. In March, the party comes ashore in Florida at Harley’s Daytona Bike Week festivities and the whole shebang culminates in Milwaukee on August 29-31 with a massive blowout that includes a concert, the World’s Largest Bike Night at the H-D Museum, and more.

Harley-Davidson Donated $4.5 Million to Various Causes in 2012

Harley-Davidson donated more than $4.5 million to support various charitable groups in 2012. The donations, which include both grants and merchandise, went to several organizations, including those around Harley-Davidson‘s bases in Milwaukee, Wis., York, Pa., and Kansas City, Mo., but also to groups across the nation. The Milwaukee chapter of Habitat for Humanity received a $200,000 grant for its Neighborhood Revitalization Initiative, helping fund housing projects in the Washington Park community.