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2012 Harley-Davidson V-Rod 10th Anniversary Edition and Updated Night Rod Unveiled

Harley-Davidson is celebrating the 10th anniversary of its V-Rod line with a few updates as well as a special edition model. First introduced in the 2002 model year, the V-Rod marked a new era for Harley-Davidson, with the V-Rod’s 1130cc 60-degree  V-Twin Revolution engine, the Motor Company’s first production engine with liquid cooling and overhead camshafts. The 2012 Harley-Davidson V-Rod line is equipped with the latest generation 1250cc Revolution engine with dual overhead camshafts,  four-valve cylinder heads and fuel injection.

Harley Declares Women Riders Month

Back in July of ’08 Motorcycle.com announced that The Motorcycle Hall of Fame Museum and Nationwide Insurance were working together to mark July as Women’s Motorcycle Month in order to honor the contribution made to history by female riders. This May, Harley-Davidson is staging a series of events in order to celebrate women on two wheels by declaring May, “Women Riders Month.” Some of the Harley-Davidson Women Riders Month initiatives will include special rides in New York City and Milwaukee as well as an attempt to grace the pages of the Guinness Book of World Records for the largest number of women motorcycle riders trained in one weekend. Harley-Davidson dealerships will also be hosting women-only Garage Parties, which consist of informal meetings in an unintimidating environment where women can learn about motorcycling.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.