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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Marisa Miller and Harley-Davidson Team-Up Again [video]

After recently being named the “Sexiest Woman on Earth” by FHM magazine, Marisa Miller steps up to the plate once again for Harley-Davidson to help promote the “Start Something” contest.  The grand prize is a Harley-Davidson motorcycle of your choice, meet Marisa and go on the ultimate guys road trip with three of your friends. Check out more photos of Marisa and a behind the scenes video that was shot during the photo shoot after the jump. Get the Flash Player to see this player.

Harley-Davidson Christmas Commercial

Every year it seems that newspaper advertisements, radio and TV commercials for Christmas start earlier and earlier. As soon as the sun begins to set on Halloween, department stores begin packing shelves and websites start stocking inventory in preparation for the impending feeding frenzy that will occur for the most commercial of holidays next to valentine’s day. While spending the holiday with family normally keeps me blitzed off eggnog and most of these aforementioned advertisements are enough to make me want to book a cruise for an entire fortnight at the end of December, this one commercial for Harley-Davidson made me laugh.