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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley’s Behind the Scenes at The Art of Rebellion

On February 7th, 2009, at the Robert Berman Gallery in Santa Monica’s Bergamot Station Arts Center, Harley-Davidson gathered 11 of today’s most relevant and exciting artists to present their take on the theme of rebellion. Because the event was so popular, The Art of Rebellion one-night only event quickly became a month long showing. Artwork was for sale and the proceeds were donated to Art Matters, a foundation that assists socially and aesthetically groundbreaking artists.

Calling all Harley-owning, Olympus-toting shopaholics

GOOD LORD: where will it ever end?Harley-Davidson and Olympus cameras have launched a range of branded leather bags, specifically for use with Olympus cameras. The cases come replete with 'silver studs, buckles, chains and the iconic Harley-Davidson motorcycle brand in four distinct styles,' says Olympus.The camera company continues: 'Whether you’re a two-wheeled novice, a seasoned road warrior or just enjoy the look, the new Harley-Davidson accessory cases are for you.'Mmmmm.The limited-edition leather accessory bags will be available in February 2010.Wonder if the cost of the new leather pouches will be Harley-Davidson inspired, too?