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Harley-Davidson Hitting Sturgis In Full Force

Harley-Davidson is kicking off the 74th Annual Sturgis Motorcycle Rally in the Black Hills of South Dakota with a full arsenal of activities and events that will electrify all motorcycle enthusiasts. The highly anticipated rally runs from Saturday, August 2 through Saturday, August 9. With activities, rides and demos scheduled throughout the week, Harley-Davidson created a free mobile app to help attendees navigate all the action.

Eric Bostrom to Race TTXGP for Brammo at Laguna Seca

Eric Bostrom has signed on to ride the Brammo Empulse RR in the electric motorcycle race at Laguna Seca July 28-29. The race is the final stop on the TTXGP‘s North American series and a joint event with the FIM’s ePower series. The AMA racing veteran will join Steve Atlas to represent Team Icon Brammo at Laguna Seca.

Zero Motorcycles Promotes Askenazi to CTO

Zero Motorcycles has promoted Abe Askenazi to the position of chief technology officer. A former Buell engineer, Askenazi joined Zero Motorcycles in 2010 as vice president of engineering where he played a vital role in developing the company’s 2011 line-up, overhauling over 80% of Zero’s existing electric motorcycle line-up while adding the Zero XU and street legal versions of the Zero X and Zero MX in just 10 months on the job. “Abe’s ability to effectively execute on an aggressive product development plan, select the best new technologies and rally his team is remarkable.