2005 Harley-davidson Softail Night Train on 2040-motos

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Owner of Tsunami-Tossed Harley-Davidson Found in Japan

Harley-Davidson representatives in Japan have identified the owner of the motorcycle lost in last year’s tsunami but later found on a remote beach in Canada. The 29-year-old owner, Ikuo Yokoyama, lives in Yamamoto, Japan, in Miyagi Prefecture, the region hardest hit by the 2011 Japanese earthquake and tsunami. Yokoyama survived the disaster but lost three family members and is still living in temporary accommodations.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.

Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.