2011 Harley-davidson Heritage Softail Classic on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2013 Harley-Davidson Dyna Street Bob Gets Styling Updates And H-D1 Factory Customization

For 2013 Harley’s Dyna Street Bob gets updated styling treatments that further promote the production-level bobber’s no-nonsense image. In addition to the restyling, the Street Bob joins the 1200 Custom as one of two bikes available for Harley’s web-based customization program known as H-D1. “Our focus for the Street Bob is always on street appeal,” Harley-Davidson’s Styling Manager Tony Pink said in a release.

Harley-Davidson Street 750 Goes Flat Tracking At X Games

Harley-Davidson’s new Street 750 is set to make its flat track debut this weekend at X Games Austin. Reigning AMA Pro Flat Track Grand National champion Brad “the Bullet” Baker will lead the exhibition race. Highlights of the race will air on ESPN during the X Games competition coverage. A Conversation With AMA Grand National Champion Brad Baker “The action-packed environment at X Games Austin fits perfectly with the attitude and identity of the new Street 750 motorcycle,” said Dino Bernacchi, Director U.S. Marketing, Harley-Davidson Motor Company.