2002 Harley-davidson Vrsc on 2040-motos

Harley-Davidson VRSC tech info

Type:Sport Bike

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.

Harley-Davidson Reports Q3 2012 Results

Harley-Davidson reported a profit of $134.0 million dollars over the third quarter of 2012. That represents a 27% decrease from the net profit of $183.6 million reported over the same quarter of 2011, but the drop was an expected result from a planned decrease in third quarter shipments as Harley-Davidson adopts an Enterprise Resource Planning (ERP) manufacturing system at its York, Pa., factory. The Milwaukee company shipped 52,793 motorcycles in the three months ended Sept.