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Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Day 12 Dakar 2014: Despres Wins Day, Coma Maintains Overall Lead, Barreda Falls Out Of Contention – Video

The penultimate day of Dakar 2014 saw a dramatic change in the overall standings which could make for an exciting final stage tomorrow. Today, however, Yamaha Factory Racing rider Cyril Despres took his second special stage win of 2014 and his 33rd career win for Dakar. Coma, despite taking a 15 minute penalty, finished second for the day, maintaining his overall lead.

Honda Electric Bike

Takeo Fukui’s speech this week was a bit on the gloomy side as the company adjusted its profit forecast by 67% in the wrong direction. Slumping auto sales and a sagging U.S. dollar were the main factors for Honda’s third profit forecast cut this year.