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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Vespa Arrives in India

Piaggio has launched its Vespa brand in India, introducing the iconic scooter to the world’s second-largest two-wheeler market. When we think of motorcycle in India, we tend to think of low-cost small displacement motorcycles and scooters. That’s beginning to change with the influx of larger displacement models commonly found in other markets.

2012 Bajaj Pulsar 200NS – the Indian KTM Duke 200

Bajaj Auto has unveiled its new naked model for the Indian market. The Bajaj Pulsar 200NS (Naked Sport) is shares many of the same components of the also recently launched KTM Duke 200, but with a few cost-cutting measures. Bajaj, of course, owns a 39.26% share of KTM so such crossover of technology should be expected.KTM will be positioned as a premium brand while the Bajaj brand will be presented as a more-affordable alternative.