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Suzuki Forms Joint Venture for Developing Fuel Cell Technology

Suzuki announced it is partnering with U.K.-based Intelligent Energy Holdings to form a joint venture for developing fuel cell systems. The new joint venture, SMILE FC System Corporation, will work on developing fuel cell systems for both motorcycles and automobiles. Intelligent Energy, with its fuel cell expertise and Suzuki, with its mass production capabilities, will each have 50% share of SMILE FC.

MWR Air Filters Claim Amazing Power Improvement

From the News That Sounds Too Good To Be True But, Boy, Do We Hope It Is Department, MWR Air Filters wants riders to know that its MWR High Efficiency Air Filters are breaking new ground in air filtration technology. While the company’s name might not be commonplace among performance oriented riders – yet – some pretty big names are using MWR filters even though the company doesn’t pay sponsorship dollars. According to MWR’s press release, “the reigning WSBK champion, Tom Sykes uses MWR Air Filters in his Kawasaki ZX10R.” Also, 17 riders at the Isle of Man TT were running with MWR filters.

Suzuki Motor Of America Announces New President

Since Suzuki Motor of America restructured after filing for bankruptcy, dropping its auto line and focusing on the powersports business, some changes are being made internally as well. President Seiichi Maruyama is leaving his post Taking his place is former Executive Vice President Toru Muraki.  Also as part of the restructuring, Takuya Sato is named Executive Vice President overseeing the company’s marine operations. “Toru Muraki’s global motorcycle experience further positions Suzuki Motor of America, Inc.