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Suzuki Motor of America Officially Open for Business

American Suzuki Motor Corporation is officially no more, with the company’s operating assets transferred to the newly-formed Suzuki Motor of America, Inc. on March 31, 2013. The new company, a wholly-owned subsidiary of Japan’s Suzuki Motor Corporation, will be the sole distributor of Suzuki motorcycles, all-terrain vehicles, marine engines and automotive parts for the continental U.S.

Suzuki Prepares For Season Finale LeMans 24hr Endurance Race

The Suzuki Endurance Racing Team, or SERT, has had a rough 2014 endurance season. The defending champions haven’t scored a single victory this year, but are hoping its fortunes turn for them during this weekend’s season finale: the grueling 24 hours of LeMans. Yes, motorcycles participate in this classic race, but the course configuration is entirely different from what the car guys use. See the full press release below and the conditions SERT needs to claim its 14th title.

Chris Ulrich Takes Passengers on Charity Record Ride

During the eighth annual Roadracing World Action Fund (RWAF) at Auto Club Speedway in Fontana, California, Team M4 Hammer GEICO Suzuki rider Chris Ulrich felled every existing record for a two-up track riding charity event During the course of the two-day event Ulrich, on his GEICO Suzuki GSX-R1000,  carried 71 passengers around the Speedway 213 times for a total of 489.9 miles. This beats previous RWAF records for most two-up rides and also sets new fund-raiser records for most laps completed in one day with a passenger (114) and over two days (213), plus the most miles ridden in one day with a passenger (262.2 vs. 248.4) and over two days (489.9 vs. 432.2 miles).