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Round 1 Of GEICO Superbike Shootout Is This Weekend

Round One of the GEICO Superbike Shootout kicks off with the Yamaha SoCal Nationals this weekend at Auto Club Speedway in Fontana, California. The event is the first of a three-race series that will crown overall champions in two individual race classes: Pro Superbike and Dynojet Pro Sportbike. The Superbike Shootout is a three-race series meant to fill the long void in the AMA Pro Roadracing schedule between round one at Daytona and the second round at Road America.

Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

New Lorenzo lids unveiled

HELMET MANUFACTURER X-LITE will be unveiling one of their top-of-the-range lids in a variety of colour schemes favoured by Fiat Yamaha MotoGP star Jorge Lorenzo.The X-802 is now available in the MotoGP star's black paint scheme, with the recognisable red 'X' on the crown. The back of the helmet features an 'Evolution of Lorenzo', which charts the transition of the Mallorcan from boy to worldwide phenomenon, in a Charles Darwin cartoon stylee.If that doesn't float your boat there will be more options: Lorenzo's Captain America paint scheme, seen at the Indianapolis GP, will be available by the end of the year, along with the NASA-style astronaut helmet used during Lorenzo's stunning victory at Estoril.The helmet is priced at 484 euros (£442) on the European market.I feel a phone call coming on...