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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Polaris Reports Q1 2014 Sales Results

Polaris Industries reported a 52% increase in motorcycle revenues over the first quarter of 2014, thanks in large part to the addition of Indian Motorcycles. Motorcycle sales generated $78.9 million in sales revenue for Polaris, compared to $51.8 million in the same quarter last year. The key thing to remember however, is Indian Motorcycles wasn’t relaunched until late summer, so last year’s first quarter sales were made up almost entirely of Victory Motorcycles.

Win a Victory Leather Jacket!

Picking up a new leather jacket is always fun. It looks good, it smells great, and it fits just right…as long as you avoid that third helping at dinner. About the only downside is that leather jackets cost money – sometimes quite a lot.