1980 Yamaha 650 Maxim on 2040-motos

Moto blog

Team Hammer Releases Martin Cardenas

AMA Pro Racing’s Team Hammer has released Martin Cardenas from his contract to allow the reigning AMA Daytona Sportbike Champion “to better pursue his goal of returning to World Championship competition as soon as possible.” Though the eventual goal appears to be for Cardenas to move up to the World Superbike Championship, rumors have Cardenas landing with the Yoshimura Suzuki factory team to race in the AMA Superbike Championship in 2013 as an eventual stepping stone towards international racing. Cardenas won the 2010 and 2012 AMA Daytona Sportbike championships with Team Hammer riding a Suzuki GSX-R600. Team Hammer held a contract option for Cardenas for the 2013 season but decided to release the Colombian racer, allowing him to take a different route towards a WSBK career.

Teaser: 2012 Japanese Literbike Shootout – Video

The last time we assembled the superbike offerings from the Big Four Japanese manufacturers to determine the alpha male model was 2009. The CBR won that confrontation, but a lot’s changed since then. For 2012 Honda revamped the CBR1000RR, Yamaha added traction control to the R1, the GSX-R1000 lost a muffler and last year Kawasaki introduced an all-new ZX-10R.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.