2001 Yamaha R6 (mitchell) on 2040-motos

Moto blog

Yamaha Named Strongest Motorcycle Brand of 2012 by Harris Poll

When you think of soft drinks, you picture Coca-Cola. When you think of cell phones, you picture the Apple iPhone. When you think of cookies, you picture Oreos.

Kenny Roberts Motorcycle Collection Up For Sale

Motorcycling legend Kenny Roberts has commissioned RMD Motors to auction off some rare and exclusive motorcycles from his collection, presumably to make room for more. The Japan-based company is known the world over for its collection of rare and classic motorcycles for sale, many of which are retired grand prix machines fortunate enough to escape the fate of most decommissioned racebikes: the crusher.  Headlining the Roberts collection is the 2004 Proton KRV5 originally ridden by Kurtis Roberts, King Kenny’s youngest son. The five-cylinder grand prix machine never achieved much success on the world stage, but will easily make you the center of attention at your local trackday.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.