2004 Yamaha Yz250 on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha To Host A Full Slate Of Activities During Laguna Seca MotoGP Weekend July 19-21

If you’re going to be at the Red Bull U.S. Grand Prix at Mazda Raceway Laguna Seca, July 19-21, be sure to stop by the Yamaha Marketplace, located between turns 5 and 6, as this will be the eighth consecutive year Yamaha and the raceway have worked together to bring race fans entertainment throughout the weekend. Here’s a breakdown of the weekend’s events.

Austin Kicks Off MotoGP Weekend!

  This weekend, the MotoGP circus makes its way to the United States for round two of the world championship, held at the stunning new Circuit of the Americas in Austin, Texas, the first time the track will host a world championship level motorcycle event. Expect to see the world’s fastest racebikes reach speeds over 200 mph on the 1 km (0.62-mile) back straight, and bring ear plugs — these bikes are loud! Fresh off a 1-2 finish in the season opener in Qatar, Jorge Lorenzo and Valentino Rossi are looking to carry the momentum to CotA.