2005 Yamaha R1 on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Releases Tricity Three-Wheel Scooter In Thailand

Yamaha has officially released the much anticipated Tricity three-wheeler in the Thai market. Billed as the first Yamaha production vehicle that “represents our long-term vision of a ‘growing world of personal mobility,’” the Tricity is a world model, manufactured in Thailand, with plans for sales to begin in Europe and Japan by the end of 2014. Powered by a 125cc, liquid-cooled, fuel-injected Single, the Tricity is aimed at the congested urban streets of many metropolitan areas.

Colin Edwards and Ben Spies Go on a Man-cation [Video]

The 2010 MotoGP season is less than a month away and Monster Yamaha Tech3′s Texas Twosome of Colin Edwards and Ben Spies decided to do some bonding with a little road trip man-cation in this video released by Yamaha Motor U.S.A. Okay, maybe Edwards was more into it than Spies was. Edwards is at his best in this video (“Ooh … it kinda tingles down below, you know?